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Saturday, April 12, 2008

    artists and fashion

    okay, I found something to complain about again.
    My neighbour gave me this article today and asked me what I thought of that.
    The article is from a music and lifestyle magazine called SPEX (www.spex.de - the website is really annoying with a lot of pop ups and advertisments).
    SPEX used to be a standard kind of lame music magazine until they fired everyone, moved from Cologne to Berlin and hired a bunch of new people from all kinds of backgrounds to write about more than just music. At a first glance I actually thought they made that transition from Who cares about SPEX to a somewhat relevant magazine - until today.
    The article I am referring to cannot be found on the website so you just have to trust my word.
    "Junge Berliner Künstler - White Cube Ambition" is the title of the 10 page feature on young artists from Berlin. 10 pages of black and white photographs of all together 12 "artists" posing super hip and cool. Under every photo there is a very short text about the artist: name, subject, gallery, last exhibiton... and then in capitalized letters what brands they are wearing.
    In most countries artists are people who question the capitalistic world built upon brands, hippness and coolness. Artist are usually into Greenpeace, PETA and WWF trying to make this world a better place. Most artists also understand their responsibilities that come with being a public figure and therefore they are very careful about what to say and how to act in public so they won´t give kids a wrong idea. Some are more extreme working with ironisation and sarcasm (Jonathan Meese, Damien Hirst, Paul McCarthy...) and some are rather quiet (most of them actually are).
    Apparently artists in Berlin are more or less the opposite of the rest of the world.
    On the very first page of this article we see a girl with a fur scarf and a leathercoat - a photo, video and film installation artist. On the second page is a guy posing in LEE Jeans, BEN SHERMAN vest and a vintage leatherjacket - a painter... and it continues like that. I mean what the f*** is wrong with these people? What are they trying to tell us? What are they displaying?
    Young artists from Berlin are awfully shitty dressed, only wearing the most lamest brands that have everything produced by children in Taiwan? and I am not even getting started about all that leather and fur...
    There is one guy that looks like a wannabe gangster dressed in FRED PERRY, BENCH and PUMA, two Hooligans wearing ALPHA INDUSTRIES and FRED PERRY and RAY-BAN glasses, a guy completely dressed in REPLAY, someone in SCHIESSER and BOSS, a girl - a painter - wearing FIRETRAP, two girls dressed in NUDIE ...

    One can only hope that this is the end of their professional career as an artist and of course the last article by the people responsible for that.
    I am pretty sure H&M would hire you all right away.
    How is it possible to do something so wrong?

    posted by Stephane Leonard at 5:22 PM

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